Post Show Report Obuv. Mir Kozhi 2017. Autumn

09 / 11 / 2017

48th International Exhibition for Shoes and Leather Products

Once again Obuv. Mir Kozhi 2017. Autumn became an important business event where leading manufacturers of footwear and leather products showcased new collections corresponding to the latest spring/summer 2018 trends and professionals in the footwear industry could appreciate exclusive design of models and their high quality, and place orders for the upcoming season.

The Obuv. Mir Kozhi international exhibition will obviously have an impact on the development of the Russian market of footwear and leather products contributing to the promotion of quality goods to all regions of the country.

Dates: 24-27 October 2017

Venue: Expocentre Fairgrounds, Moscow, Russia

Organized by Expocentre AO and BolognaFier (Italy)

Supported by the Italian Footwear Manufacturers Association (ASSOCALZATURIFICI) and the Italian Ministry of Economic Development

Logos: UFI, RUEF

Exhibition area: 4,759 net sq m

Exhibitors: 218 companies

Countries: 12 (Belarus, Belgium, France, Germany, Italy, Portugal, Russia, San Marino, Spain, Turkey, UK and USA)

Country pavilion: Italy

Types of products on display: shoes, leather products and accessories, leather materials and components, care products for shoes, leather, fur and sheepskin

Participating companies: Dino Bigioni, Marino Fabiani, Baldinini, Fabi, Loriblu, Nando Muzi, Mario Bruni, plus many others.

Show Highlights

  • Travelling to the World of Shoes and Leather Products. Made in Italy: New Products from Italy project organized by the Agency ICE - Italian Trade Promotion Agency, the Italian Association of the Leather Goods Manufacturers (AIMPES) and the Italian Footwear Manufacturers Association (ASSOCALZATURIFICI) with financial support from the Italian Ministry of Economic Development. 19 new companies showcased their products on the Russian market. For effective work a special zone for business meetings with importers and distributors was created and an introduction tour was made for specialized press journalists. New companies turned out at the centre of attention of industry experts and the press.  
  • Specialized Salon of Bags, Leather Products and Accessories. The Salon participants were Cromia, Valentino Orlandi, Orlandi Marino, Di Gregorio, Ripani, Arcadia, Carlo Salvatelli, and others.
  • Trend Tour of exhibitors' stands was first organized by Trendsquire and Expocentre AO. The visitors learned about leather products of the upcoming spring/summer 2018 season.
  • Leather Accessories Trends Zone was organized by Expocentre AO and BolognaFier S.p.A. (Italy).
  • Expocentre for Counterfeit-Free Exhibitions project was carried out online on the exhibition website. The participants could get immediate legal assistance in case their exclusive rights to IP were infringed.

Supporting Events

  • Seminar on How to Increase Sales with the Help of Website Optimization;
  • Seminar on Key Points to Increase Sales for the Shoe and Accessories Business;
  • Seminar on Footwear Import in 2018;
  • Seminar on How to Work with Fashion and Design Trends on the Russian Market?;
  • Seminar on How to Teach Your Staff about Visual Merchandising and Increase Sales in Your Store;
  • Masterclass on How to Put Shoes in the Right Light: from Mass Market to Luxury. How to Tell Your Customer about Your Products and Increase Sales

The events were organized and held by Demis Group, Wconsulting, SmartLines, Trendsquire, VM Guru, NLT Trade and Expocentre AO.

  • Festival of Young Designers "Shoes Design 2017. Autumn" organized by the Moscow State University of Design and Technology, Expocentre AO

The next edition of Obuv. Mir Kozhi will run on 20-23 March 2018. The venue is Pavilion No.7 of Expocentre Fairgrounds.


Expocentre Press Service