OBUV. MIR KOZHI–2007 - TOP STYLE ITALY

June 20-22, the show grounds of Expocentre Fairgrounds were engaged to support “Obuv. Mir Kozhi-2007 – Top Style Italy” – an Italian exhibition of elite footwear and ready-to-wear leather items, the affair being arrange4d by Expocentre Fairgounds and Italy’s “BolognaFiere”, with ANCI (Italian Association of Footwear Manufacturers) providing a good deal of official backing.

Just to remind, Italy continues to be a global fashion trendsetter in the world of footwear. As a matter of fact, this circumstance had been driving the mix of participants of “Mir Kozhi-Spring-2007”, with Italian manufacturers and suppliers accounting for more than 73% of exhibitors.

Generally, the international “Obuv. Mir Kozhi” exhibition has been a powerful promotion tool for Italian manufacturers seeking to break into the Russian marketplace. The numbers of Italian firms, that have been demonstrating their products in the days of annually staged “Obuv. Mir Kozhi” events, have been incrementally growing year in year out. While the first exhibition was attended by 100 Italian firms, the last “Obuv. Mir Kozhi” event attracted as many as 290 companies out of Italy. Notably, the trend is expected to be sustained.

Collections of footwear products for the Moscow-based event are specially designed with the Russian customer in mind. Quality attributes are particularly focused.

Over the past years, Italian manufacturers have been steadily expanding their footwear exports. To emphasize, they have been eyeing the Russian market as a principal driver for their foreign sales and revenues.

It was largely due to Italian manufacturers attending “Obuv. Mir Kozhi” exhibitions that their Russian exports for nine months of 2006 had hit five million pairs, the aggregate sales reaching Euro 350 million, which amounted to a 30% jump on the receipts secured the whole previous year.

To point out, the overriding purpose of “Obuv. Mie Kozhi-2007 – Top Style Italy” was to get prospective Russian buyers and customers familiarized with new high-quality Italian footwear and assorted leather goods. Close to 100 Italian companies were rolling out “de-luxe” footwear products, exquisite ready-to-wear furs and leathers, gloves and disparate haberdashery articles. Some of the bigger-name participants included Pakerson, Trend, Stone Haven, Nebuloni, Baldinini, Dino Bogioni, Pareo, Fabi, Lori Blu, Mario Cerutti, Nouchka, Alberto Gozzi, Mario Bruni, Marino Fabiani, Fratelli Rossetti, not to mention other well-known brands.      

The Exhibition featured a total net footprint of close to 1000 square meters.